Do health messages work?

So this is interesting. We’re quite young (just 3 weeks) so we don’t have that much in the way of big numbers that we can point to and confidently say “THAT, my friends, is a FACT!”

But in spite of that, just take a look at these responses to the proposition “Cut VAT on sunscreen.”

There is a definite skew towards women agreeing more than men, and young people agreeing more than old.

I’d say that’s a victory for a health campaigns. And a small hint at the potential uses of Represent.